Privacy
Privacy policy, in plain English.
Last updated · By Chris Tabb, founder · Sources checked November 13, 2026
§ 01
What we collect
We don’t ask for, and ask you not to send, sensitive personal data. We don’t knowingly collect data from children.
| Where | What we collect | Why |
|---|---|---|
| Free audit form (/, /audit, board pages) | Business name, website, category, city, email, a one-way hash of your IP address, and the audit results. | To run the audit, show and email your report, and limit audits to a few per day per email and connection. |
| Contact form | Name, email, company, website, the services you ticked, your message, and the ballpark estimate shown to you. | To reply to you and prepare a quote. |
| “Notify me” on a leaderboard | Email and business name. | To tell you when that board is re-checked. |
| Every page | Pages viewed, clicks, device and browser type, approximate location, and referring site, via the analytics tools below. | To understand which pages help people and fix what doesn’t. |
§ 02
Services that process data for us
Analytics tools set cookies or similar storage in your browser. You can block them with your browser settings or a content blocker, and the site will still work. Our checklist pages save your ticks in your own browser (localStorage) and never send them to us.
- Cloudflare: hosts the site, stores form submissions and audit results in a Cloudflare D1 database, sends our internal notification emails, runs Cloudflare Web Analytics, and runs Turnstile, the bot check on our forms. Turnstile checks your browser to tell people from bots.
- Brevo: sends the receipt and audit-report emails to the address you give us.
- Apify: runs the audit’s search questions. It receives the questions, which include your business name, website, category, and city, but not your email.
- Google Analytics 4: measures page views and form events. IP anonymization is turned on.
- Microsoft Clarity: records how pages are used (clicks, scrolling, and session replays) so we can fix confusing pages.
- Google (Gmail): our internal notification emails about new inquiries are delivered to a Gmail inbox.
§ 03
What we don’t do
- We don’t sell or rent personal data.
- We don’t use your data for advertising, and we don’t run ad pixels.
- We don’t publish anything you send us. Leaderboards list businesses ChatGPT named in its own answers, not form submissions.
- Your audit report sits on a private, unguessable link that search engines are told not to index.
§ 04
How long we keep it
We keep inquiries and audit records for as long as we need them to answer you and run our business, and delete them sooner if you ask. Test and spam submissions are deleted when we find them. Analytics data is kept under each analytics provider’s retention settings.
§ 05
Your choices
Email hello@appearly.app to ask what we hold about you, to correct it, or to delete it. We’ll reply within one business day and act on the request promptly. You can stop receiving board updates at any time by replying to any email from us.
If this policy changes, we’ll update this page and the date at the top.
Keep reading
Sources · checked November 13, 2026
- Cloudflare privacy policy
- Brevo privacy policy
- Apify privacy policy
- Google: How Google uses information from sites that use its services
- Microsoft privacy statement (Clarity)
OpenAI figures are OpenAI’s, quoted as published on the date checked. Appearly is not affiliated with OpenAI. ChatGPT is a trademark of OpenAI.