Be found, honestly
How to get recommended in ChatGPT.
Your next customer may ask ChatGPT who to hire. Appearly looks at what ChatGPT actually says in your category, then helps you claim a Business Hub profile, prepare product feeds, allow OAI-SearchBot, and publish pages that answer buying questions. OpenAI says claiming a profile does not guarantee placement — we will not pretend otherwise.
Does ChatGPT recommend businesses?
Sometimes. When a person asks a comparison or hiring question, ChatGPT may mention brands, cite sources, or name no one in particular. The only honest way to know where you stand is to ask those questions and read the answers. That is what the free Appearly audit does.
What work actually helps you get cited?
- Claim your Businesses in ChatGPT / Business Hub profile (beta as of November 10, 2026), knowing it is not a placement guarantee.
- Allow OAI-SearchBot and ChatGPT-User in robots.txt so public pages can be retrieved.
- Prepare product feeds if you sell products ChatGPT might shop.
- Consider ChatGPT Ads or “advertise in ChatGPT” only when it fits — ads are separate from organic mentions.
- Publish clear, factual pages that answer the questions customers actually ask.
What we will not claim
We will not promise a #1 recommendation, invent ranking statistics, or imply an OpenAI affiliation. Visibility work is about evidence and better sources, not guaranteed outcomes.
Does ChatGPT recommend businesses?
ChatGPT can mention or recommend businesses when people ask who to hire or what to buy. There is no guaranteed placement. Appearly studies what the model actually says about your category and then improves the sources and profiles it can draw from.
How do I get cited by ChatGPT?
Be findable: allow OAI-SearchBot, publish clear pages that answer buying questions, claim your Businesses in ChatGPT / Business Hub profile if it is available, and consider product feeds. Citations still depend on what the model retrieves. No consultancy can honestly promise a citation.
Does claiming a Business Hub profile guarantee I will show up?
No. OpenAI has said that claiming a profile does not guarantee placement. Appearly will not pretend otherwise.
What is OAI-SearchBot?
OAI-SearchBot is the crawler OpenAI uses to collect public web pages that may later appear as sources in ChatGPT. If you block it, those pages are less likely to be cited.
What does visibility work cost?
The visibility audit is free. A visibility sprint starts at $5,000. These are starting points; the final quote follows the audit or a scoping call. OpenAI and ChatGPT seat costs are billed separately by OpenAI and are not included.