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AppearlyRun the free audit

Free · about five minutes

Free ChatGPT visibility audit.

Last updated · By Chris Tabb, founder · Sources checked November 13, 2026

Does ChatGPT recommend you when a customer asks who to hire? The free Appearly audit asks ChatGPT search up to six real buying questions about your category and city, then shows you exactly what it answered, who it named, and which sites it cited. No sales call needed to see your results.

Does ChatGPT recommend you? Run the free audit.

We ask ChatGPT up to six real customer questions and show you exactly what it says. About five minutes. Free.

§ 01

What the audit asks ChatGPT

With “What you do” set to, say, “family lawyer” and “City” set to “Richmond, VA”, the audit asks:

  1. What is the best family lawyer in Richmond, VA?
  2. Where can I find a reliable family lawyer in Richmond, VA?
  3. Who are the top rated family lawyer businesses in Richmond, VA?
  4. I need a family lawyer in Richmond, VA. Who should I contact?
  5. What do you know about [your business] ([your website])?
  6. What are the best alternatives to [your business] in Richmond, VA?

Our honest take

The first four never mention you. That is the point: they are the questions a stranger asks before they have heard of you.

§ 02

What you get back

  • For each question: whether ChatGPT answered, whether it named you, where you appeared in its list, and whether it linked to your site.
  • The other businesses it named instead, and the sites it cited as sources.
  • Whether your homepage loaded for us and whether your robots.txt blocks OAI-SearchBot or GPTBot.
  • A short, plain-English read of what to fix first.

§ 03

Real answers, not an illustration

The preview card on our home page is illustrative. Your audit is not: it records the answers ChatGPT search returned to these questions at the time we ran them. Answers vary by wording, location, and time, so treat the audit as a snapshot, not a ranking.

Want to see the same method at city scale? Our Who ChatGPT recommends boards run it across local categories. The methodology explains how.

§ 04

What happens with your details

We store your business name, website, category, city, email, and the results so you can reopen the report. The questions are run through a third-party search data service (Apify). Your email is used to send the report and, if you ask, to reply. Details are in our privacy policy.

§ FAQ

Questions we hear

Is the ChatGPT visibility audit really free?

Yes. There is no charge and no sales call needed to see your results. There is a daily limit per email and per connection to keep the service fair.

How long does the audit take?

About five minutes. Your report opens on a private link and we email you a copy.

What questions does the audit ask ChatGPT?

Up to six: four buying questions about your category and city that never name you, one asking what ChatGPT knows about your business, and one asking for alternatives to you.

Does a good audit mean ChatGPT will always recommend us?

No. ChatGPT answers vary by wording, location, and time. The audit is a dated snapshot of real answers, not a guarantee or a ranking.

Is Appearly affiliated with OpenAI?

No. Appearly (appearly.app) is an independent consultancy. ChatGPT is a trademark of OpenAI.

Keep reading

Sources · checked November 13, 2026

  1. OpenAI: Overview of OpenAI crawlers (OAI-SearchBot, GPTBot, ChatGPT-User)
  2. OpenAI: Businesses in ChatGPT — claim your business

OpenAI figures are OpenAI’s, quoted as published on the date checked. Appearly is not affiliated with OpenAI. ChatGPT is a trademark of OpenAI.