Custom GPTs retire December 11, 2026 · 28 days left

Plan my migration →
AppearlyRun the free audit

Best of · sourced list

The best tools to see if ChatGPT recommends you.

Last updated · By Chris Tabb, founder · Sources checked November 13, 2026

Two free checks and seven paid trackers, each described from its own website. Appearly’s free audit is our own service and is marked. Note: appearly.ai, which appears here, is a different company from us.
Run the free audit Start a conversation

§ 01

What a tracker can and can’t tell you

  • ChatGPT answers vary between runs, so one answer is a sample, not a rank.
  • Trackers show whether you are named and which sites get cited. They don’t change the answer for you.
  • Fixing it usually means crawler access, your Business profile in ChatGPT, and being on the sites ChatGPT cites. See how to get recommended by ChatGPT.

§ The list

The list

How this list is ordered

Free checks first, because they cost nothing to try; paid platforms after. Alphabetical within each group. We haven’t benchmarked these tools against each other and don’t score them.

No entry paid to be here, there are no affiliate links, and we don’t give scores or star ratings we haven’t measured.

Free one-time checks

Alphabetical. Good for a first look before you pay for tracking.

  1. 01

    Appearly free ChatGPT visibility audit

    Free check

    Best for: Local and small businesses that want to see ChatGPT’s actual answers to buyer questions.

    • Asks ChatGPT up to six real customer questions about your category and city, and shows whether it named you, where, and which sites it cited.
    • Also checks whether your robots.txt blocks OAI-SearchBot. Free; results in about five minutes.

    Watch out: ChatGPT only, and a one-time snapshot, not ongoing tracking.

    Disclosure: this is our own service. Appearly (appearly.app) publishes this list. We included ourselves under the same criterion as everyone else, and nobody paid to be listed.

    Sources: Appearly: free audit · OpenAI: Overview of OpenAI crawlers (OAI-SearchBot, GPTBot, ChatGPT-User)

  2. 02

    HubSpot AI Search Grader

    Free check

    Best for: Brands that want a quick read on how several AI assistants describe them.

    • HubSpot calls it a free one-time AEO brand check with no account required.
    • HubSpot says it shows how ChatGPT, Perplexity and Gemini describe your brand and scores sentiment, recognition, share of voice and market position.

    Source: HubSpot: AI Search Grader

Paid tracking platforms

Alphabetical. Capabilities are as each vendor describes them; we haven’t tested them side by side.

  1. 03

    Ahrefs Brand Radar

    SEO suite add-on

    Best for: Teams already on Ahrefs.

    • Ahrefs says Brand Radar checks AI visibility across 500M+ prompts from 6 AI tools, or your own prompts.

    Source: Ahrefs: Brand Radar

  2. 04

    appearly.ai

    Platform for agencies

    Best for: Agencies that resell AI visibility work to clients.

    • appearly.ai describes itself as a GEO platform agencies use to sell AI visibility services, monitoring 5 AI engines with white-label reports.
    • Not related to us: appearly.ai is a separate company from Appearly (appearly.app).

    Source: appearly.ai homepage

  3. 05

    OtterlyAI

    AI search monitoring

    Best for: Marketing teams and agencies that want many AI engines in one dashboard.

    • OtterlyAI says it tracks brand mentions and website citations across ChatGPT, AI Overviews, AI Mode, Gemini, Claude, Perplexity and Copilot.
    • It also lists ChatGPT Ads tracking and offers a free 7-day trial.

    Source: OtterlyAI homepage

  4. 06

    Peec AI

    AI search platform

    Best for: Marketing teams.

    • Peec AI says it helps marketing teams see how their brand is discovered, represented and recommended by AI platforms like ChatGPT, Perplexity and Gemini.

    Source: Peec AI homepage

  5. 07

    Profound

    AI marketing platform

    Best for: Larger marketing teams that want research plus agents.

    • Profound describes itself as an AI marketing platform that shows what your customers ask AI, deploys agents to act on it, and measures the results.

    Source: Profound homepage

  6. 08

    Scrunch

    AI customer experience platform

    Best for: Brands that also want to change what AI agents see on their site.

    • Scrunch says it monitors brand presence in AI search, analyzes and optimizes your website, and delivers content directly to AI agents.

    Source: Scrunch homepage

  7. 09

    Semrush AI Visibility

    SEO suite toolkit

    Best for: Teams already on Semrush.

    • Semrush says it tracks your AI mentions across ChatGPT, Google AI and other AI platforms.
    • Its knowledge base lists competitor analysis, prompt monitoring and fixes for technical blockers.

    Sources: Semrush: AI Visibility · Semrush KB: AI Visibility Toolkit

§ FAQ

Questions we hear

How do I check if ChatGPT recommends my business?

Ask it the questions your customers ask, in your city, several times. Free tools like Appearly’s audit (our own service) and HubSpot’s AI Search Grader run that for you once; paid trackers like OtterlyAI, Peec AI, Profound, Scrunch, Ahrefs Brand Radar and Semrush AI Visibility track it over time.

Is appearly.ai the same as Appearly?

No. appearly.ai is a separate company that sells an AI visibility platform to agencies. Appearly (appearly.app) is an independent ChatGPT consultancy.

Is this list sponsored?

No. Nobody paid to be listed and there are no affiliate links.

Keep reading

Sources · checked November 13, 2026

  1. OpenAI: Overview of OpenAI crawlers (OAI-SearchBot, GPTBot, ChatGPT-User)
  2. HubSpot: AI Search Grader
  3. Ahrefs: Brand Radar
  4. appearly.ai homepage
  5. OtterlyAI homepage
  6. Peec AI homepage
  7. Profound homepage
  8. Scrunch homepage
  9. Semrush: AI Visibility
  10. Semrush KB: AI Visibility Toolkit

OpenAI figures are OpenAI’s, quoted as published on the date checked. Appearly is not affiliated with OpenAI. ChatGPT is a trademark of OpenAI.