Custom GPTs retire December 11, 2026 · 28 days left

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ChatGPT business optimization

Get your business recommended in ChatGPT.

Your next customer will ask ChatGPT who to hire. Appearly looks at what it actually says. Then we help you show up in that answer, and help your team use ChatGPT well at work.

Does ChatGPT recommend you? Run the free audit.

We ask ChatGPT up to six real customer questions and show you exactly what it says. About five minutes. Free.

What the free audit checks

What we do

A ChatGPT practice, not a generic AI shop.

Appearly focuses on the parts of ChatGPT that change how customers find you, and how your team works. Starting prices are on the pricing page.

Deadline: December 11, 2026

Custom GPT migration

OpenAI retires custom GPTs on December 11, 2026. We help you move them to plugins (OpenAI’s migration path) or, where it fits better, a Project or a workspace agent, and rebuild custom actions through MCP so the work you’ve already done isn’t left behind.

Starting at $2,500, fixed fee

Business & Enterprise

ChatGPT rollout at work

Plan and seat design for ChatGPT Business and Enterprise. Standard seats are $20–25 and Premium seats are $100–125. A shared ChatGPT and Codex usage cap starts in December 2026. We also help with SSO, admin governance, training, and measuring adoption.

Starting at $4,500. Enterprise SSO is scoped separately. Seat costs are billed by OpenAI.

Knowledge, connectors, agents

Company Knowledge, wired in

Connect Company Knowledge to Slack, Google Drive, Microsoft 365, Salesforce, and custom MCP servers. Then put workspace agents and ChatGPT Work automations to work on the files and tools your team already uses.

Starting at $2,500

Be found, honestly

Visibility in ChatGPT

Claim your Businesses in ChatGPT / Business Hub profile (beta as of November 10, 2026), prepare product feeds, consider ChatGPT Ads, and allow OAI-SearchBot to access your site. OpenAI says claiming a profile does not guarantee placement — we won’t pretend otherwise.

Audit: Free. Sprint: Starting at $5,000.

The audit

Your business. Through ChatGPT’s eyes.

Not a generic marketing score. A look at what ChatGPT actually says when someone needs what you do.

01

Tell us what you do

Just your business email. We identify your service and service area from your website.

02

We ask the buying questions

Six real comparison and hiring queries. No business name planted in the prompt.

03

Get evidence. Then get a plan.

Read the answers, inspect the citations, and act on the biggest opportunities.

Start a conversation

Tell us what you need. See a ballpark now.

Pick the work you are thinking about and the estimate updates as you go. It uses our published starting prices, so there are no surprises later. For the free audit, use the form at the top of the page.

What can we help with? Pick any that apply.

Good questions.

Is this a real ChatGPT audit?

Yes. Appearly checks actual ChatGPT answers and the sources they cite, then turns that evidence into your report. Example numbers on this page are illustrative, not your results.

Who is Appearly for?

Teams and service businesses that want to be recommended when customers ask ChatGPT who to hire, and organizations rolling out ChatGPT Business or Enterprise at work.

Can you guarantee ChatGPT will recommend me?

No. AI answers change, and OpenAI says claiming a Business Hub profile does not guarantee placement. Your audit is a point-in-time snapshot, with practical next steps — not a ranking promise.

What’s happening to custom GPTs?

OpenAI retires custom GPTs on December 11, 2026. Appearly helps you move them to plugins (OpenAI’s migration path) or, where it fits better, a Project or a workspace agent, and rebuild custom actions through MCP.

What does a ChatGPT Business rollout include?

Plan and seat design for ChatGPT Business and Enterprise — Standard seats are $20–25 and Premium seats are $100–125, with a shared ChatGPT and Codex usage cap starting in December 2026 — plus SSO, admin governance, training, and adoption measurement.

Do you set up Company Knowledge and connectors?

Yes. We help you connect Company Knowledge to Slack, Google Drive, Microsoft 365, Salesforce, and custom MCP servers, and put workspace agents and ChatGPT Work automations to use.

What does the work cost?

The visibility audit is free. Other work has starting prices: a visibility sprint from $5,000, custom GPT migration from $2,500 as a fixed fee, a ChatGPT Business rollout from $4,500, Company Knowledge setup from $2,500, and an advisory retainer from $2,000 a month. These are starting points; final quotes follow the free audit or a scoping call. OpenAI and ChatGPT seat costs are billed separately by OpenAI and are not included.